Watsons Content Creation
Watsons is a well-known health & beauty retailer in Asia.
This project is to create content for the blog to maximize the SEO.
Service
Content Creation
Client
Watsons
Year
2016
Content will be on health and beauty related topics, including 8 short videos and 15 articles per month. They are ready-to-use materials for blogs and social media platforms in the APAC markets, including at least 6 locations: Hong Kong, Taiwan, Thailand, Malaysia, Singapore and Indonesia.
From topic selection to follow-up shooting, even the selection of props, venues, models, and post-production, I have participated in every step of the project.
The Models
In order to suit different markets, we provide 3 types of models in each topic for local marketers to choose.
The Blog
Content selection is based on recent hot topics. In the article, we also recommend related products from Watsons for the audience.
Taking Watsons Thailand as an example, the themes are mostly related to weather and summer, and the promotion of Watsons blotting paper and sunscreen is also displayed.
