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Humanizing Health:
Madame Pearl’s Social Rebrand
Rebranded iconic Hong Kong cough relief brand Madame Pearl’s on social media, shifting from a traditional medical tone to a warm, relatable lifestyle presence.
Service
Social Content
Client
Madame Pearl's
Year
2026
Approachable Brand Image
Crafted human-centric, engaging content that connected health remedies to everyday living topics.
Rapid Response Strategy
Streamlined visual production to consistently meet tight deadlines and deliver fast turnarounds for urgent flu season alerts and reactive promotions.
Executed reactive campaign assets tied to seasonal triggers like flu season, alongside structured product storytelling organized by key content pillars.
Crafted pop-culture-driven visual assets and educational posts to highlight product features and inform consumers.
Works
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