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Everyday Family Care:
Vigor 33 Integrated Campaign
Directed the comprehensive campaign for long-established local laundry brand Vigor 33, highlighting its superior stain removal and disinfecting performance through engaging, relatable creative.
Service
Integrated Campaign
Client
Vigor 33
Year
2024-2025
Comic-Style Storytelling
Depicted common household laundry mishaps using a dynamic comic visual approach in signature red and blue tones to showcase direct product solutions.
Spokesperson & Multi-Channel Rollout
Featured TV personality and KOL Christy—alongside her daughter and family dog—in key visuals, executing seamless creative across packaging stickers, ATL media, and digital channels.
Works
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