Optical88 - Social Media Maintenance
Optical 88 is the largest optical retailer in Hong Kong. The project aims to create content for it on social media platforms, mainly on Facebook.
Service
Social Media Maintenance
Client
Optical88
Year
2017
Optical88 is a long-established optical retailer in Hong Kong. In order to rebrand its image into a youthful one, we had to work with other agencies on a rebranding project. For our part, we focus on delivering messages on social media platforms. Therefore, in addition to regular product introductions, it will pay more attention to branding.
Branding Post
For branding posts, it uses the bear character, along with eyes and optics-related quotes to increase audience awareness.
Education Post
Optical88 provides eye and ear medical services. Therefore, one of the pillars of content is to provide relevant information to the public in a light-hearted and entertaining manner.
The Optical88 Bear
In order to enhance the brand image, we have created a section using the bear to share eye-related news and knowledge in a manga style. In addition, there are festival greetings and mini-games to interact with the audience.
