Local Buzz, Native Trends:
Starbucks HK Xiaohongshu Launch
Established the Xiaohongshu presence and visual strategy for Starbucks Hong Kong, targeting Mainland travelers with trend-forward lifestyle content.
Service
XiaoHongShu (RedNote)
Content
Client
Starbucks
Year
2024-2026
Native Product Spotlights
Crafted RED-style visual posts showcasing new seasonal drinks and exclusive merchandise tailored for visiting coffee lovers.
Theme Alignment
Synchronized campaign themes with local travel trends to drive brand engagement and foot traffic across Hong Kong stores.
Created custom visual themes and layout frameworks designed specifically to highlight each promotional period's featured beverages.
Merchandise as a key content pillar for Starbucks, designing visual campaigns around seasonal drinkware and exclusive lifestyle collections.
Developed high-impact promotional and seasonal content tailored to key retail moments and campaign cycles.
Created location-specific content tailored to the Hong Kong Palace Museum store, featuring exhibition tie-ins such as the Egyptian collection.
