Localizing Iconic Cute:
Kakao Friends Xiaohongshu Launch
Developed the Xiaohongshu content strategy and visual layout system for Kakao Friends, adapting South Korea’s premier character brand for Chinese social media audiences.
Service
XiaoHongShu (RedNote)
Content
Client
Kakao Friends
Year
2024-2025
Structured Content Pillars
Conceptualized engaging recurring themes—including “The Day of Kakao Friends” and character-focused spotlights like “All About Choonsik”—to build fan affinity.
Localized Brand Execution
Transformed official client assets and brand guidelines into vibrant, seasonal posts tailored to Xiaohongshu trends while maintaining strict visual consistency.
Developed content structured around work-life and relationship pillars, leveraging client-supplied illustration assets.
Incorporated character quotes and dynamic dialogue to bring the content to life.
Established 'The Life of Apeach' as a core content pillar, incorporating static comics and animated videos.
Developed interactive engagement formats, such as downloadable wallpaper sections, tailored to maximize impact within XiaoHongShu's platform constraints.
Designed localized, playful WeChat sticker sets for audience download, driving high-impact engagement and brand interaction.
Designed holiday-themed social content featuring brand characters delivering seasonal greetings.
