innisfree - Orchid Cream
innisfree launches Orchid Cream, a daily skin care product with skin-healing benefits. The project aimed to create a digital campaign to introduce the product's skin recovery function.
Service
Digital Campaign
Client
innisfree
Year
2017
innisfree is a Korean cosmetic brand that targets young females around 15-25 years old. Orchid Cream is a new product in the market. In this project, I had to balance global material from the Korean headquarters and create some local content to convey the idea.
Start from the daily healing routine
Orchid Cream is a product for healing skin. There are many healing moments in our daily life, such as making latte art, colouring graphics and spreading jam on toast...What if to add Orchid Cream to your daily healing routine?
Insight from
healing videos
Videos of melting candles, calligraphy, squeezing slime balls...the videos are so healing and satisfying that people cannot stop watching them. This is one of the trends in video themes.
Daily Healing
Make Orchid Cream a part of your daily routine.
Enjoy a moment of peace and self-soothing while restoring your skin.
Healing Videos
3 videos on social platforms showcase moments of healing, including colouring books, playing with cats, making latte art and popping bubble wrap...and more. Finally, the character will demonstrate a healing moment using Orchid Cream.
#TrueHealingMoment
This is an online UGC campaign inviting audience to share their moments of healing by using the hashtags above. In order to bring out the first wave of content, we invited some KOLs to share, such as a calligrapher to fit the theme. In addition, the store also gives away colouring books for customers who purchase Orchid Cream.
Product Posts
We mainly use Korean materials as mood shots used in Instagram. On the Facebook side, we have created product posts to provide more information, including ingredients, uses and types of the Orchid Cream. For example, we did a Facebook canvas test for the audience to see the levels of skin recovery.
