Curated City Walks:
Link REIT Xiaohongshu Strategy
Established the Xiaohongshu presence and content strategy for Link Reit, positioning its diverse portfolio of Hong Kong shopping malls as must-visit destinations for Mainland travelers.
Service
XiaoHongShu (RedNote)
Content
Client
Link Reit
Year
2026
Traveler-Centric Storytelling
Curated trending, travel-focused themes—including weekend "Citywalk" itineraries, Shatin dining roundups, and seasonal holiday guides—tailored specifically to Mainland tourist interests.
Dynamic Visual Execution
Developed versatile, high-energy visual templates customized to reflect each mall's unique brand personality and specific content themes.
Produced visual pitch concepts for Link REIT, showcasing creative content frameworks centered on Sha Tin and its surrounding neighborhood ecosystem.
Designed seasonal content featuring tenant shop highlights across Link's shopping mall portfolio.
