Unifying Protection:
Hong Leong Digital Identity System
Overhauled the visual direction for Hong Leong, a leading Hong Kong insurance provider, transforming a fragmented social presence into a clean, cohesive digital brand identity.
Service
Social Rebranding
Client
HongLeong Insurance
Year
2025
Visual Standardization
Built a distinct aesthetic across social media and GDN channels by anchoring layouts, typography, and content pillars around the brand’s core color palette and signature logo shape.
Design System & Scalability
Established a comprehensive guideline and visual framework for junior designers, ensuring seamless consistency and efficient production across all ongoing digital deliverables.
Developed mockups to showcase how signature graphics and brand colors translate across layouts.
Created visual concepts for EDM and web banners illustrating the refreshed brand identity.
Executed social post visuals for promotional campaigns covering travel and home insurance offers.
