Local Insights, New Audiences:
Carousell Xiaohongshu Expansion
Developed the Xiaohongshu strategy and visual direction for Carousell Hong Kong, introducing the leading second-hand marketplace to new Mainland China immigrants.
Service
XiaoHongShu (RedNote)
Content
Client
Carousell
Year
2026
Journal-Inspired Aesthetic
Designed custom, note-style visual layouts filled with practical local living tips and creative lifestyle angles tailored to new arrivals.
Brand-Consistent Adaptation
Preserved Carousell’s signature red identity while seamlessly adapting content structures to fit native Xiaohongshu publishing habits.
Leveraged trending topics and cultural moments to showcase Carousell's diverse service offerings.
Localized content strategies around authentic Chinese lifestyle habits to successfully enter the China market.
Leveraged MBTI personality frameworks to design creative content showcasing how different user types buy and sell on Carousell.
