The Journey to Radiant
Clé de Peau Beauté is a Japanese luxury cosmetic brand.
This is a WeChat campaign for China market.
Service
WeChat Campaign
Client
Clé de Peau Beauté
Year
2020
Key Visual
The theme of the key visual will be travel-related, with a relaxed, luxurious feel, as it drives viewers to shop in duty-free shops at the airport. Also, the focus will be on key line products.
Lifestyle Photos
We will create a series of lifestyle photos themed on traveling with Clé de Peau Beauté for brands to use on different social media platforms.
WeChat H5 Game
To enhance the interaction with the audience, there is an H5 game on WeChat, which introduces the product features of each product and their role in travel. The audience can earn coupons after completing the game.
WeChat Long Articles
The long article takes "travelling" as the theme, sharing the experience and knowledge of cosmetics, such as different women having different travel styles, but they all use Clé de Peau Beauté during the journey. These long articles are designed to create topics for the audience to share, and there will be product displays in the article.
