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A Taste of Celebration:
The Cheesecake Factory Visual Production
Directed the visual creative strategy and production for The Cheesecake Factory’s 10th anniversary campaign in Hong Kong, producing a suite of digital and social media assets.
Service
Visual Materials
Client
The Cheesecake factory
Year
2026
Art Direction & Culinary Styling
Conceptualized shoot frameworks and visual references for special anniversary menu items, guiding the camera crew on-set to capture dynamic food photography and video content.
End-to-End Execution
Managed the entire creative workflow from content planning to final polish, delivering cohesive, high-impact visuals across all digital platforms.
Directed commercial food photography to support a 10th-anniversary promotional campaign, creating appetite-appealing visuals that highlighted exclusive featured menu offerings.
Works
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