Etude House - Dear My Blooming Lips-Talk Chiffon
Etude House is a Korean cosmetics brand popular with young women. It's an online campaign for the launch of a series of new lipsticks.
Service
Print, Digital & Web
Client
Kitu Cosmetics
Year
2016
For the launch campaign of a new series of lipsticks. The social platforms will use the content provided by the Korean headquarters, and I'm mainly focusing on the campaign website.
The lipsticks are characterized by a variety of colours. To gamify the gift redemption, we created a campaign website to highlight the product feature.
Landing Page
Provides basic information about the campaign and the product.
Enter the Game
There will be a page showing how to play, and a form to fill in personal data to redeem gifts.
Game Page
A simple lipstick colour-matching game. There will be 3 levels of difficulty. Audiences who complete within a limited time will receive corresponding gifts.
Thank You Page
Display gift redemption to attract viewers to the stores.
Other Pages
Other pages include promotion pages and product pages. They provide promotional details and product information.
