Etude House - Eyes Secret
Etude House is a Korean cosmetics brand popular with young women. This is a promotion-oriented online campaign designed to bring viewers to the stores.
Service
Online Campaign
Client
Etude House
Year
2016
There is a boxset promotion of Etude House, which is the eye makeup series. The objective of the project was direct: announce the launch of the box and drive the audience to the store.
The mechanics are simple, we use online banners and social media posts on different media platforms to drive viewers to the campaign website, where they fill out a form and get a coupon for purchasing the boxset offline.
1
Online Banners
Online banners with product key visuals in different sizes are posted on various media platforms.
2
Social Media Post
Social media posts with different information, such as product content, interactive games, presenter introductions, etc. Intended to direct viewers to the campaign website to sign up for the coupon.
3
Campaign Website
This is a simple campaign website with just a form and coupon message. It aims to get audience information for further promotional needs in the future and bring them to the stores.
