A-1 bakery - Social Media Maintenance
A1-Bakery is a Japanese-inspired Hong Kong bakery. The project is about creating content on social media platforms like Facebook and Instagram.
Service
Social Media Maintenance
Client
A-1 bakery
Year
2016
A1-Bakery is a Japanese-style bakery that launches new products every month. Therefore, in terms of content pillars, there will be a great balance between the promotion of new products and the original hot items. In addition, the use of brand identity, and characters helps to enhance and energize the brand image.
My role on this project included, in addition to idea generation, for the execution part, product photography and planning. After a month, once the project was smooth, my role became to lead a junior through the content and oversee the artwork.
Instagram Post
Providing lifestyle photos of A1 Bakery and less information-oriented messages.
Event Post
There are new product launch activities every month. In addition to the grand launch, follow-up content is also required, such as featured ingredients, promotional information or giveaways. Take the Doraemon Mooncake Box as an example.
Product and Branding Post
Including product introductions, there will also be holiday greetings and branding posts that interact with the audience.
