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Olay - Social Media Maintenance
Olay is a well-known retailer brand of skin care products. The project was to build a social media platform, Facebook, and create content for it.
Service
Social Media Maintenance
Client
Olay
Year
2015-2016
This was my early work in the industry. The project was about setting up an official Facebook account for Olay in Hong Kong. The product line is diverse, and content pillars need to be produced to fit a grand and shiny brand image.
The biggest challenge is collaborating with other agencies and publishing different content on the same platform, such as PR agency or client-created content. As such, the content on my side is mostly ad-hoc and promotion-oriented.
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