#Brand Strategy

#Branding

#Digital Campaign

#Art Direction

Lead a cross-regional team of 10+ designers across Hong Kong, Taiwan, and Thailand, directing creative pitches and execution for campaigns and multi-platform social content across Instagram, Facebook, LinkedIn, Xiaohongshu (RedNote), and Weibo.

Oversee end-to-end creative workflows for 100+ accounts annually—from messaging ideation and key visual creation to asset adaptation for pdOOH and digital media formats.

Partner closely with internal R&D teams to provide art direction for the development of AI-driven digital marketing platforms.

Work Experience

2023 May – 2026 August

Senior Art Director

AsiaPac Digital

2019 April – 2023 March

Creative Design Senior Analyst

Accenture

2018 April – 2019 February

Digital Art Director

DaVinci11

2017 July – 2018 April

Assistant Art Director

Cheil PengTai

2015 April - 2017 July

Senior Web Designer

Digit Pepper

Education

2012 - 2014

B.A.in Design (Advertising)

School of Design, The Hong Kong Polytechnic University

2013 June - August

Creative Intern

Leo Burnett Hong Kong

Client List

Hong Kong Disneyland . Hong Kong Airport Authority Clé de Peau Beauté . Marriott International . Starbucks . AIA International limited . Vigor 33 . Biostime Milk Powder . Lux . Amoy . innisfree . Abbott . Samsung Mobile . Enchanteur . Biostime Milk Powder . Lux . Amoy . Olay . Watsons . Sofina . Etude House . innisfree . Optical 88 . Barbie . The Peninsula . Timberland . MLB . Cetaphil . British Council . SanDisk . A1 bakery . Genning . Vatris . Carousell .
The Cheesecake Factory . CUHK . HKT Premium . K-11 . Agoda . Lorus . HKUST .
The Nature Conservancy HK . Hang Lung Properties . The Angle Mall

Contact